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Integrated
Marie Callender: Comforts From Home Project
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DDB California teamed up with ConAgra's Marie Callender’s brand, the USO and Scripps Networks to create the "Comforts From Home Project," a campaign to bring the feelings and flavors of home to those who miss it the most our troops.The integrated campaign features an on-pack promotion that encourages consumers to support USO2GO, a USO program that provides kits filled with electronics, sports gear, books, games and more to troops stationed in remote locations around the world.
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