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Spark new Zealand: The Boroughs EyebrowsThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Spark and Kiwi NBA star Steven Adams are launching a pick-up basketball project for Aucklanders. Adams and his long-time manager and mentor Kenny McFadden are teaming up with Spark to bring the culture of pick-up basketball from world-famous courts in the US to the suburbs of Auckland, with a project that will see five Auckland ‘boroughs’ kitted out with free hi-tech outdoor courts and paired with famous sister courts in the US. Five Boroughs, five tricked out courts across Auckland – North, South, East, West & Central. Each Boroughs site will have a basketball court, which will be built and maintained by Spark in partnership with the respective Auckland Council Local Board. The initiative is a credible way for Spark to re-enage with a key audience of Auckland under 35 year olds, who have fallen away from the business during the last few years.
Agency Producer: Samantha Royal |
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