Huggies Korea: “Happy Moment Because We’re Together”

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Bringing up children is not easy. Moms have not only got the physical demands, but they often worry if they are doing the right thing for their babies. … read more
Because Moms are busy and often exhausted from taking care of their babies unexpected, beautiful moment are sometimes missed or shared, but then forgotten.
Is there a way for Moms to capture those precious memories with their babies?

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Huggies and INNORED invented ‘Huggies Momentcam’ which captures the happy moments that Moms miss.
Huggies Momentcam consists of two “wearable” cameras, one for Mom and one for the baby. The two cameras start to record automatically when Mom and baby move within two meters of each other.
Even when a Mom misses a beautiful moment it can be saved and recorded up to two minutes at a time with Momentcam, all the Mom has to do is press a red button after each moment they want to keep.

Most normal cameras are one-way so they only record one point of view however Momentcam presents both viewpoints; baby and Mom’s.
The moments that Mom (parents) and their babies have together are so precious, but all too often forgotten.

The HUGGIES Happy Moment campaign shows Moms in their daily lives and show us and them the happy moments with their babies.
It presents a unique viewpoint that we’ve never seen before thanks to the Huggies Momentcam.

INNORED, a Korean digital marketing agency whose client is HUGGIES, designed this campaign.
The campaign is a cooperative project with Kinneir Dufort, a prestigious innovation and design consultancy in UK.
INNORED and Kinneir Dufort made the campaign come to life together and went to Korea and UK repeatedly and creating a partnership with many meaningful & fruitful results. read less...