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Web Film

Nikon: "Stream"


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The message and the media are in sync in a new all-digital/social campaign for Nikon from McCann NY and aimed at a generation that speaks with images. We're naming a generation: Generation Image. And suggesting: if your camera is your voice, what you shoot with matters. In addition to a new site: "I AM Generation Image", social media will include Instagram, Twitter, Facebook, Flickr, Google Plus, Vimeo, YouTube.
Other credits

McCann

Tom Murphy, Co-Chief Creative Officer

Sean Bryan, Co-Chief Creative Officer

Larry Platt, Executive Creative Director

Thomas Sullivan, Group Creative Director

Cameron Fleming, Associate Creative Director

Calvin Lyte, Associate Creative Director

George Katz, Design Director

David Mashburn, Design Director

Kathy Love, Executive Producer

Jory Sutton and Chandler Simms, Integrated Producers

Ryan Fitzsimons, Production Coordinator

Eric David Johnson, Executive Music Producer

Mike Ladman, Music Producer



Production:

Directors: Alex Topaller, Dan Shapiro

Production Co: Aggressive •

DP: Mark Pugh



Editorial: Aggressive

Editors: Jason Yantz, Adam Wood

Color Correction: Rob Sciarratta



Sound Engineer/Mix: Diego Jimenez

Music Company: South Music

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