Searchforacure.co.nz: Search for a cure: Mirage (FB Video)

Searchforacure.co.nz is a new initiative created by.99 that let's internet users raise money for charity without spending a cent. To launch the site, a campaign was created using over 100 highly targeting executions including Facebook video content through to tweets and even digital radio ads (on Pandora). Each execution was targeted toward a specific audience, with the creative changing to match their interest.