Burger King: The BK Weigh Your Wallet

The price hikes. The rising cost of living. The so-so economy. These have left people's wallets light and dry. Burger King via Lowe Malaysia went on a mission to save those wallets from shrinking with BK Weigh Your Wallet! The promo was held at 3 outlets for 3 days. All customers had to do was place their wallets on the weighing scale. Vouchers were given based on the weight of their wallets. The lighter the people's wallets, the better the vouchers they got. And the more they saved by spending less on great meals!