Google: A Journey Through Middle-Earth

North Kingdom launched the worldwide launch of ‘A Journey Through Middle-earth’, an interactive digital experience created to launch the long-awaited conclusion to The Hobbit films. The project, which aims to capture the richness and dynamism of the Lord of the Rings and Hobbit films, represents the last chapter of a two-year collaboration between Google, Warner Brothers and North Kingdom (www.northkingdom.com). The ‘A Journey Through Middle-earth’ experience was inspired by the film ‘The Hobbit: The Battle of the Five Armies’. The film is the epic conclusion to Peter Jackson’s trilogy of films about the Hobbit, and one of Warner Brothers’ most important theatrical movie releases for Q4 2014. For eight months the team have been working on this update to the platform, with a focus on showcasing what's possible with new creative techniques and the latest technologies for Google Chrome. David Eriksson, Chief Creative Officer, North Kingdom said: “This was an overwhelmingly exciting project for us here at North Kingdom. Our challenge was to really push the boundaries of what is possible in a digital experience, drawing inspiration from the world of Tolkien and the drama world that has been built up throughout 14 years of epic films.“