Wieden+Kennedy's first piece of creative in collaboration with Weight Watchers. For more than 50 years, Weight Watchers has tapped into the human connection to help people through … read moreall the hard parts of losing weight we used this insight for a bold new campaign sharing the truth that losing weight isn't easy, simple or fun. By taking an honest approach, Weight Watchers wants to shift the focus from guilt and shame to a hopeful message that we can help people with the hard parts of managing their weight. The campaign launches with "If You’re Happy…," a 60-second spot that will appear in movie theaters beginning November 28 and on national television beginning November 30. To the tune of "If You're Happy and You Know It," the spot illustrates one of the hard parts of losing weight: Our complex and emotional relationship with food.
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