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Top 6: December 10th 2014
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World AIDS Day: Make Love Without Fear![]() Top 6: December 10th 2014
On the occasion of World AIDS Day, Durex, the global leader in sexual wellbeing has taken a step further in promoting the message of safe sex by partnering with Creativeland Asia and MTV to launch a nation-wide campaign. The campaign features a 360 integrated campaign, which will leverage the campaign thought ‘Make love without fear’ through the brand ambassador Ranveer Singh. After making the nation groove to #DoTheRex, Durex brand Ambassador Ranveer Singh launched the campaign by encouraging the youth all over the country to break the silence and engage in an open conversation around safe sex. As a part of the campaign a reality show ‘Rex Talk’ will also be aired on MTV.
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