TV ad: LG: Magic House

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LG is a brand that stands out among all the others due to it's sleek modern designs and innovative advanced technology.
What better way to showcase this than to transport the viewer into a beautifully magical house made entirely of glass.
This LG spot is a fusion of high-end CG with a practical on set shoot. The main floor of the house was mapped out on a bluescreen set with only the LG products and furniture for the talent to interact with.
The commercial features long fluid camera moves that were achieved with the Red Epic Dragon mounted on a Movi rig and shot POV.
Our mission is for the viewer to be completely engaged from the very first to the very last frame. To take them on a journey through this magical, beautiful home, where a family lives their lives in perfect harmony with innovative technology from LG.