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Experiential
Jack Daniel's: The Celebration
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The Bar That Jack Built is the world’s first crowd-sourced bar.
Through a six week social & word-of-mouth campaign we offered people the chance to come and work for Jack. Literally, by helping build a bar in exchange for whiskey. The more materials, time or expertise they volunteered, the more Jack Daniel’s they received (along with a ticket to the event.) Everything was crowd-sourced, from the bar itself to the entertainment on the night and even 3 of the campaign’s 6 content films, which were themselves a shout-out for other volunteers to get involved.
Client Services Director: Michael Stevenson; Agency Production: Bridget Brice; Production company producer: Nikki Hardy; Crowd Sourced 2nd Unit Director: Ash Brennan; Media Strategy: Tom Hoskins, Society; Media Strategy: Declan O'Dwyer, UM; Head of Experiential: Nigel Hickey, Experiential junior producer: Stephanie Santos; Jack Daniel's Family of Brands: Nora Kate O'Connell; Jack Daniel's Event Management: Charlie Casey; Jack Daniel's Community Manager: Shane O'Brien; Retouching: Cream Studios Related |
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