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KFC: The Boy Who Learnt To ShareThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Sharing is at the heart of KFC; from the iconic sharing buckets to the "all-hands-in" experience that comes from sharing KFC chicken. The new campaign communicates the strategy across TV, social, online and reactive Digital Out of Home that pulls in user generated content. The 60 second TV advert, "The Boy Who Learnt to Share", is aimed at families and is a touching tale of a 6 and a half-year-old boy called Charlie who learns the joy of sharing at Christmas.
BBH Strategist: John Jones |
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