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Interactive
Africa United – Funded by CDC Foundation: West Africa Vs Ebola
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M&C Saatchi London and interactive video agency TouchCast, in partnership with KYNE, freuds, Green Door Pictures and RadicalMedia, have unveiled an integrated campaign for the Centers for Disease Control and Prevention (CDC) Foundation to raise global support for health workers battling Ebola and encourage people to donate towards the fight against the disease. during the Official Draw for the Africa Cup of Nations football championship, the campaign will run on TV, radio and OOH in West Africa with the support of a wide range of media, sport and health organisations, while also being seeded online to reach a global audience. The centrepiece of the campaign is a pair of short films – ‘We’ve Got Your Back’ and ‘West Africa vs. Ebola’ – created by Matt Roach and David Lawrie at M&C Saatchi, in partnership with Paul Field and Edo Segal at TouchCast. One stars the actor, Idris Elba (The Wire, Luther, Mandela: Long Walk to Freedom), while the other features a number of well-known footballers of African descent, including Yaya Touré (Manchester City and Ivory Coast), Patrick Vieira (Ex-Arsenal and World Cup winner) and Carlton Cole (West Ham United).
Creative Development: Paul Field & Edo Segal at TouchCast, Idris Elba, Ben Schneider at RadicalMedia, Hannah Pawlby at freuds Related |
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