Print ad: Environment Awareness: Oil Sample

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There’s No Safe Way to Transport Oil.This DM piece was created for Dogwood Initiative's No Tankers campaign by Rethink Vancouver in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed across BC, literally bringing the debate right into people's homes.