Assassin's Creed Unity: Unity

Unity, the latest Assassin’s Creed release was conceived to feature cooperative multiplayer gameplay. As such, the trailer does not stage just one hero: it stages thousands of them. And every single one of them was designed by the fans, then re-introduced and animated, one by one. An interactive version of the film enabled online users to find their avatar, or those created by their friends, in the thick of the action. And a few lucky fans even got the surprise to find their avatars posted in the streets of their cities. Agency: Sid Lee Paris.