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Ford Edge: Napoleon
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Common sense has it that larger engines are more powerful. That may have been true but only until the launching of the FORD EDGE's new "Eco-Boost" engine – which although smaller is as powerful as its predecessors. But how do you get this message across to Israeli men - who predictably believe bigger is better - and explain to them that size doesn't matter? Under the message "Who you callin' tiny" we decided to draw a parallel between one of the smallest but undoubtedly most powerful and daring men that ever lived. Agency: BBR Saatchi & Saatchi, Tel Aviv.
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