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Interactive
Tuttorosso Tomatoes: Tuttorosso
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Minneapolis-based advertising agency Clarity Coverdale Fury has unveiled a new campaign for long-time client Tuttorosso Tomatoes, an ultra-premium canned tomato brand owned by Red Gold. The campaign includes new brand positioning in print and online and is supported by a full redesign of the Tuttorosso website. This new campaign recognizes that for many accomplished cooks, cooking is a craft and highlights the important role that tradition, family and love play in preparing family meals. “We’ve talked with many cooks who have very special family recipes that have been passed down from generation to generation, where Tuttorosso has been counted on,” says Greg Metzger, Director of Marketing for Tuttorosso. “The tradition and personal passion that goes into preparing each dish is important, and that includes choosing the best ingredients for those special family recipes, starting with the tomatoes.”
Photographer: Eric Wolfinger |
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