The Spanish National Lottery has a history of 250 years. It is a huge annual Spanish tradition where family, friends and colleagues buy and share lottery numbers. In Spain, the … read moreatmosphere of the Christmas season and the Christmas National Lottery are deeply intertwined. This is one of the most anticipated ads of the year in Spain and always comes with great exposure. "There's no bigger prize than sharing" launched Wednesday, November 12. Within a week, it gathered 5 million YouTube hits and became a trending topic for three days. Every TV station and newspaper is Spain has covered this event. The concept "The biggest prize is sharing" is the backbone of the campaign. Shot by the young and talented, Goya award winner Santiago Zannou, these films portrait the human stories of the people that bought the winning number at their neighborhood bar.
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