TV ad: Skype: Turning the Tide

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A modern mobile news team uses Skype to bring awareness to the plight of the people of Kiribati affected by climate change.

Anna Therese Day and Gianluca Panella are covering the global consequences of rising sea levels in the nation of Kiribati caused by climate change. Kiribati (pronounced kirr-i-bass) is the world's lowest-lying nation and is not being displaced by war or disease but climate change.

“Turning the Tide” is a behind-the-scenes look at how these young journalists are crafting and producing this important story in both near and far distances. The film is the first piece in a new global brand campaign titled “The things we can do” from Pereira & O'Dell. The campaign sets out to showcase the extraordinary ways people around the world incorporate Skype into their everyday lives, far beyond just staying in touch with distant friends.