For more than 50 years, the ANDYs have honored the brave process of creativity. As an industry, we can't solve clients' business problems or impact change by playing it safe; there … read moreare certainly no advertising awards for the mediocre. So this year, the ANDYs are using real-life examples of brave jobs (e.g. neurosurgeon, firefighter, astronaut, etc.) to remind the industry that we're in the business of marketing, not saving lives. The campaign aims to make bravery less daunting to the creative community and inspire agencies to submit their brave work. Agency: Wieden + Kennedy, Portland.
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