SPP: The Future Forecast

SPP is a pension company that only invests in sustainable companies. Through a national campaign, we asked Scandinavians what world they wanted to retire in.
This was also dramatized on national radio. To take advantage of the media format we created a future forecast that didn’t look very bright. In order to have real cut-through M&C Saatchi Stockholm used a very recognizable Swedish weatherman, making it sound like a genuine forecast before revealing our message.