O2: The O2 phone calling Xmas card

Interone and O2 are launching the world’s first greeting card that telephones. This innovation is now set to provide a special digital message initially for the German market. Right in time for Christmas, the card presents a way of sending individual festive greetings. The world's first greeting card that can telephone has been developed by the agency Interone and is such a unique feature on the telecommunications market that it has been filed as a patent. Thanks to an integrated SIM card, the Xmas card from O2 works like a mobile phone. As soon as the card is opened, it calls a previously stored number and establishes a connection. Interone is thus demonstrating once again, what is required to open up additional and new markets for its clients: technological innovations combined with a good story.

The premiere of the card is linked to a social media campaign. In keeping with the festive spirit, the community is being asked to apply by submitting a personal story to the campaign microsite (o2.de/xmascard). Who is especially important to you and why should this person in particular receive the card? The most moving or original suggestions will win a prize. An Xmas card from O₂ will then be sent out in the winner’s name. As soon as the recipient opens the card, a telephone connection will be set up to the sender’s mobile phone. This means that the sender will speak into their phone – and their voice will emerge live from the amazed recipient’s greeting card. And vice versa.

Can a greeting card be any more emotional, innovative and, above all, so full of surprises?
O2 combines state-of-the-art technology with human warmth and kindness.

A promotional film explains the principle of the card and can now be viewed, among other sites, on the YouCanDo page (o2.de/youcando).

Promotional film: https://www.youtube.com/watch?v=2cPLdBpBNhQ
Campaign microsite: http://www.o2.de/xmascard