 |
Top 6: December 24th 2014
Interactive
Proviz REFLECT360 Jacket: Out Of The DarkTop 6: December 24th 2014
Caviar Digital and AMV BBDO London have teamed up to create an interactive experience for Proviz, the world's no 1 high visibility sports brand. 'Out of the Dark' is a fully immersive experience, using film, interaction and sound design to highlight the difference between being seen and not seen at night. It follows a cyclist riding home from work in the dark, and invites the viewer to click on screen to see what the cyclist looks like when using a Proviz REFLECT360 jacket and when not; with dramatically different experiences and outcomes.
Agency Account Man: Charlie Nelson Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
