 |
Outdoor
Westpac: The First Christmas Tree Powered By Donations
Inspired by the season's spirit of gifting, Westpac has unveiled the Westpac Giving Tree in Takutai Square, Britomart; the first Christmas tree installation to be powered by public donations via DDB NZ and designed by Rawstorne studio. The unique display has already dazzled thousands of Aucklanders, and will run until 21st December. It combines motion, sound and light whenever a contactless payment card is used to make a donation, with proceeds helping the For Everyone Foundation fund community-based projects throughout New Zealand in 2015. An eight-metre high tree festooned with lights is surrounded by six four-metre high trees. Each time someone makes a donation, the trees start to move, change colour and create sounds - making the donor a hero in the square. The soundscape, co-composed by The Phoenix Foundation's Conrad Wedde, changes throughout the day on a 24-hour loop, allowing for a fully immersed walk-through experience. The concept for the unique installation took 500 hours to construct, using 400m of cabling. The large 900kg tree and six 300kg trees have each been fixed with six-faceted mirror panels, flown in from Switzerland. The mirrored panels will reflect 150 coloured lights across the square.
Digital Operations Manager: Liz Knox Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
