Kesstech: The Biker Chick

The Saatchi & Saatchi Team surrounding ECD Alexander Reiss in Düsseldorf came up with the idea for the “Biker Chick” viral: “this viral addresses all of the interested parties relevant to KESSTECH – from bikers to dealerships. We wanted to highlight the benefits of the acoustically powerful KESSTECH exhaust systems in an unusual way, and explain how they work at the same time. In doing so, we’ve implemented a somewhat rough, dry sense of humour that appeals to the nature of the target group.” Saatchi & Saatchi has been collaborating with KESSTECH since July 2014. Since then, the creatives have revised the entire brand appearance and have created a new KESSTECH logo.