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AMI Insurance: Rugby
To illustrate AMI's positioning of people helping people, AMI Insurance and Colenso BBDO have launched a new light-hearted animated series based on real conversations about real customer claims.
Says Colenso BBDO ECD Steve Cochran: "The old adage 'truth is stranger than fiction' is no more prevalent than in a list of insurance claims. These ads were pretty much written by punters." AMI's recent award winning redesign of their stores featured wall-art created by Colenso, and it was this that provided the inspiration for the animation.
Animation - Scott Wilson, Assembly Related |
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