TV ad: Kellogg's: Tomorrow

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Kellogg's new advertising campaign, "Tomorrow," created by Leo Burnett Chicago, makes nighttime its new canvas. It invites people to think about cereal at a new time and in a completely different way.

With hyperbolic dramatizations of cereal falling in slow motion against a stark black backdrop and with a hush-toned voiceover, the TV spot elicits a visceral appetite for cereal at an all new time--when people prepare for the day ahead.

The cereal bowl is romanticized in an unsuspecting moment when the sun comes out from behind and is meticulously scored with the iconic voice of Annie from the original Broadway recording of "Tomorrow." The spot concludes with the invitation, "See you at breakfast." A breakfast that Leo Burnett himself called, the "sunshine breakfast."