Coca-Cola has brought the true spirit of Christmas to Singapore through a new campaign designed to facilitate connections between people halfway across the world from one another. … read moreThe campaign, #shareawhitechristmas, featured falling snow outside the Santa Christmas Village at Raffles City, bringing the weather from Lapland and the magic of Christmas to Singaporeans - who experience temperatures of up to 30 degrees all year round. It was created by Ogilvy & Mather Singapore. Officially launched on 19 December, the video shows Finns and Singaporeans forging new friendships through giving and receiving in the spirit of Christmas.
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