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Weetabix: PE Lesson
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Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast. With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get more kids and their families choosing Weetabix. Low in salt, sugar and fat whilst also being high in fibre and a source of protein, every Weetabix biscuit is made from 100 per cent natural wholegrain wheat. Weetabuddies will look to remind kids that Weetabix is a fun and appealing way to start the day. Using a series of distinctive and memorable characters, such as Tropicolin, Senor Sultana & Blue Barry, Agency: BBH London.
BBH Strategy Director: Rowena Prest Related |
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