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Levi's: Levi's Chinese New Year
FCB Shanghai and Levi's have launched a new "Live in Levi's" campaign in Greater China to coincide with Chinese New Year. The brand wants to inspire consumers to live in the moment and appeal to the Chinese passion for life and self-expression, derived from the insight that young people spend the New Year by staying at home rather than going out to explore.
Deputy Executive Creative Director: Alvin Lim |
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