PZU: Say STOP to the reckless driver you love

The latest social campaign of PZU Foundation is different than all the previous preventive campaigns carried out in Poland. There are no shocking images of disasters, no overturned cars mowing down a group of kids. There is a stronger means of expression - love. After all, one word from a person you're crazy about is enough to make you immediately take your foot off the gas or fasten your seatbelt. The main objective of the campaign is to inspire passengers: you can influence drivers who are close to your heart!

The campaign, combining image-related features and social responsibility, involves months of integrated activities carried out on TV, online, in the public space, in the press, in the ooh media, on motorways, in schools, and above all - in millions of Polish cars.