Toyota Camry: To Be A Dad

The bold, new 2015 Toyota Camry has earned a much-deserved place in the most talked about sporting event of the year. Today, America’s best-selling car for thirteen consecutive years kicks off the next phase of its “One Bold Choice Leads to Another” marketing campaign for Super Bowl XLIX. “We are excited to celebrate one of America’s biggest cultural holidays, Super Bowl Sunday, while honoring the relationship between dads and their children,” said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc. “Much as we did for the Camry launch last fall, we will take a bold and unconventional approach, one that matches the content of the vehicle and invites our guests to engage with the new Toyota.” The campaign includes several pieces of exclusive content that will be released online leading up to the game. The creative focuses on dads—both prominent and unknown, but equally extraordinary—who have contributed to their families’ lives in bold ways. One of the online video pieces highlights professional football players and their children, including iconic quarterback and former Super Bowl Most Valuable Player Kurt Warner and former linebacker LaVar Arrington, as well as current professional football stars, running back Fred Jackson and defensive end DeMarcus Ware.