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Top 6: March 25th 2015
Radio
Volkswagen: Value RadioTop 6: March 25th 2015
This radio series was created by Colenso BBDO, Auckland to get people considering Volkswagens by literally getting into the minds of people contemplating new cars. The 7 ads ran one after another episodically over 3 months. They feature two main characters, a husband and wife, whose individual awareness and desire for a Volkswagen grows thanks to seeing a number of Volkswagen communications. These happened to be real print ads and the like that we were running in other mediums in the real world at the time.
Ben Montgomery - National Marketing Manager Volkswagen NZ RelatedAlso best this week |
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