McCann Worldgroup Thailand has released a campaign for Kasikorn Bank (K.Bank), Thailand’s leading bank providing financial products and services. Recognised for its committed and … read moresupport of the community in terms of retail, as well as assisting corporate businesses across all financial aspects. This communication is a first for K.Bank’s Corporate Business segment aimed at strengthening awareness that their family businesses are not viewed as clients, rather as finical partners. In the video ‘Love from Dad’ K. Bank communicates is deep understanding of the core value of family business; love, loyal bonds between the generations. The creativity portrays a conflict between a daughter’s dream vs her dad’s aspirations.
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