TV ad: Pampers: Pome

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Devon Dickson directs this new film for Pampers via Saatchi $ Saatchi Singapore. Shot in Cape Town and Bangkok over 3 days, the essence of this beautiful film is it’s authenticity; real mums, real dads & real babies. No actors, no performance, just real genuine emotion - all captured in locations ranging from hospitals, homes or wherever the true story of the peoples lives were being told. A standout feature is the film’s amazing attention to detail from what was a huge volume of casting. Casting this many babies and pregnant mums from all different ethnicity's proved a massive feat.