Royal Life Saving NSW has launched a new water safety campaign via 303Lowe, Sydney designed to remind young people of the dangers of mixing alcohol and swimming.
To launch the … read moreintegrated campaign, the agency has created a range of mock alcoholic mixer drinks called Sinkers. The Sinkers range includes Vodka & Sea Water, Gin & Pool Water, Rum & River Water and Bourbon & Lake Water.
The campaign is fronted by Pro Surfer Ellie Jean Coffey, Pro Skateboarder Corbin Harris, Actor Dan Ewing, and Channel 9 Journalist Erin Molan and is aimed at a GenY audience of 15-29 year olds.
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