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Outdoor
FirstBank: “New England on defense.”
Top 6 this week
Topical message is related to the deflated football scandal in the news since January 19. Billboard location is on the last mile of the main access road to Super Bowl XLIX, Sunday, February 1 Advertising was initiated only after the week’s news created the opportunity. Namely, to let low pressure footballs remind homeowners of FirstBank’s low pressure loans. Agency: TDA Boulder
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