Interactive ad: TravelSupermarket: The Holiday Double

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Top 6: January 28th 2015

Holler has tapped into the post-Christmas work slump for a new viral campaign to promote TravelSupermarket. It is launching the film just as Britons who can't face another dreary grey day are looking for great, last-minute winter sun deals, like those offered on TravelSupermarket. The viral builds on a competition that Holler launched before Christmas, inviting people to send pictures of themselves enduring gloomy weather on Twitter, using the hashtag #HolidayDouble, for the chance to win not just a holiday, but someone to do their job while they are away. The winner's holiday double was sourced – a professional clone who can stand in for all her professional duties, while she enjoys an all-expenses paid holiday in the Jamaican sun. The film shows the results, with the clone attempting to live everyday life as the winner. It is supported by paid-for Twitter activity, broadcast across TravelSupermarket-owned channels, and in a media partnership with Shortlist magazine.