Sundus Altalib: Female Quotient: Female Quotient

Utopia was sought out by a UK-based consultant agency to create a brand image for the company. In a male-dominated business world, the consultancy helps organisations to realise the benefits of gender balance with a focus on helping women succeed.

This unique offering inspired our team to develop the name Female Quotient (FQ), for which an Oxford-style definition was created with the potential to become part of the business lexicon. The speech bubble inspired logo represents ‘starting the discussion on gender balance’. In addition to conceptualising the name and definition, Utopia also created the Female Quotient brand identity and developed the website.