TV ad: Snickers: Brady Bunch

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Top 6: February 4th 2015

The fans spoke... and Snickers listened. For the first time in brand history, Snickers is releasing its full Super Bowl commercial before the big game. The decision comes after giving consumers the power to help reveal the full 30-second spot by reaching 2.5M social media engagements before kick off.

The spot features a very hungry Marsha Brady, portrayed by movie star Danny Trejo, throwing an uncharactistic tantrum until given a Snickers by her parents. Marsha returns back to everyone' s favorite girl next door, while fans experience another enjoyable moment with surprise actor Steve Buscemi playing Jan.

Created by BBDO New York, this is the latest spot in the brand's successful "You're Not You When Your Hungry" campaign.

Client Mars
Agency BBDO North America
Production O-Positive
Country United States of America
Uploaded 30 January, 2015

Other credits

Agency: BBDO New York

Client: SNICKERS

Title: Brady Bunch

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Director of Integrated Production: Dave Rolfe

Group Executive Producer: Amy Wertheimer

Executive Music Producer: Melissa Chester

Group Planning Director: Crystal Rix

Planner: Alaina Crystal

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Tani Corbacho

Account Executive: Jocelyn Choi

THE MARKETING ARM: Celebrity Talent, Intellectual Property, Music Rights Acquisition

Director, Entertainment: Brad Sheehan

O POSITIVE: Production Company

Director: Jim Jenkins

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

DP: Trent Opaloch

ARCADE: Editorial

Producer: Kirsten Thon-Webb

Editor: Geoff Hounsel

Assistant Editor: Healy Snow

THE MILL: Post-Production Effects

Creative Director: Ben Smith

VFX Supervisor: Nick Tanner

Executive Producer: Verity Kneale

Producer: Carl Walters

Senior Compositor: Nathan Kane

Colorist: Fergus McCall

Q DEPARTMENT: Music House

SOUND LOUNGE: Audio Mix (Tom Jucarone)

LIME STUDIOS: Voiceover Record (Loren Silber)

Snickers: Brady Bunch

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Snickers: Brady Bunch

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