TV ad: H-E-B: On the Road

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Sugar Film Production director Chris Smith tours the globe on a quest for the freshest ingredients in the charming :60 H-E-B 2015 Super Bowl Spot, “On The Road,” out of The Richards Group. The spot features an H-E-B employee packing a suitcase for a worldwide quest to source the freshest ingredients for the one-of-a-kind products of H-E-B’s Primo Picks line.

Client H-E-B
Agency The Richards Group
Production Sugar Film Production
Country United States of America
Uploaded 4 February, 2015

Credits

Director
chris smith
Executive Producer
Tony Miglini
Editing Company
Treehouse

Other credits

Group Vice President, Advertising and Marketing: Cory Basso

Director of Advertising: Christine Mahr

Brand Creative/Creative Group Head: Chris Smith

Brand Creative/Writer: Wendy Mayes

Brand Creative/Art Director: Bo McCord

Brand Management: Howard Blevins

Broadcast Producer: Kim Alexander

Head of Production: Michelle Isbell

Editorial Executive Producer: Jeremy Besser

Offline Editor: Jayson Limmer

H-E-B: On the Road

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H-E-B: On the Road

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