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The tourism industry is abuzz with a flurry of marketing activity. Every state is jostling to woo vacationers to come and visit them. Backed by heavy media spends they are going all … read moreout to display their many wonders and numerous holiday options. In such a competitive market space does a small Union Territory like Diu stand a chance? Does it have enough to interest the tourist and the traveller alike? O&M Advertising - Mumbai, the creative agency in charge of the advertising duties for the Union Territory, certainly thinks so. When the Agency did preliminary research into what people thought of Diu, they were surprised to find that most people didn't know where it was. Many thought it was close to Daman. In fact, Diu is a tiny island in the Arabian Sea just off the southern tip of the coast of Saurashtra. The other big negative was that it was considered only as a watering hole for the adjacent dry state of Gujarat. But the truth is that the place has immense natural beauty, rich Portuguese heritage, some of the most stunning architecture and certain attractions that no other state in India has. All these, combined with the fact that it was a small and peaceful island destination, made it unique.
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