Conti Bier begins the year with an exclusive and limited edition of its cans. Created by WMcCann,Sao Paulo the new packaging has on its back a drawing of a Pin-up to show, in an … read moreattractive way, when the beer reaches the optimal temperature for consumption. Printed on the can, the Pin-up wears a dress when the packaging is at room temperature, but only a bikini when the beer gets cold. The effect happens due to a thermal sensor coupled with the thermochromic ink printing. “When this can gets cold, things get hot”, tells the ad that will promote the limited edition in the February and March issues of the Auto Esporte magazine, in addition to the film that shows the production process of the new cans and will be posted on the brand’s fan page. Conti Bier has strong presence in the Southeast, Midwest and South of Brazil, being the leading brand in several cities in Paraná and in the countryside of São Paulo. One million and a half cans were produced and will be available in these regions while supplies last.
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