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Barclays L'Atelier Art Competition: Heart
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The epic milestione of the 30th edition of the prestigious Barclays L’Atelier Art Competition was launched by an elaborately staged ruse at Strauss & Co. Fine Art Auctions where Stephan Welz and a team of ‘professionals’ portended to unveil the future of fine art: an automated art-making machine.
The reaction amongst the art media crowd slowly changed from amazement to disbelief and then to down-right hostility at the prospects that this idea posed, before the campaign for this year’s L’Atelier was unveiled: Art doesn’t need technology to survive. Art needs people. Art needs artists. Art Needs You. This is also the first year that the competition will spread its roots beyond South Africa as we invite young artists from Botswana, Zambia, Ghana and Kenya to enter.
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