Onmanorama.com: Londonoor

Kerala, a lean South Indian state is plentiful in terms of natural resources.
But what makes the state unique is the migration patterns of the Keralite.
Not just in far out states in India, there is a high chance that one would find a Keralite
in the distant corners of the world too; running a business or doing a regular job.And what's more peculiar is,where ever they go how ever well they mix with the new culture, they hold close the Keralite way of doing things with admirable tenacity.

So that is why when Manorama, Kerala's No.1 vernacular newspaper , launched an English website, the communication intended to target these half Keralites. A dramatic representation of his shared identity,the communication portrays his everyday mind space. Where he straddles between the new city (Paris,Dubai ) he is in; and the small village in Kerala he is from ( Eranakulam,Kozhikode ) to create his own friendly mental impression of his new domicile.