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La Farfa: Chubby Font
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Created the Chubby Font to convey the concept of Japanese magazine "La Farfa". This magazine protest that being chubby is not unhappy, be positive and live happily as you are. They wanted to communicate with chubby girls beyond magazine media. And then, Dentsu, invented this innovative font. After the launch, all Japanese fashion magazines and websites mentioned about this font and the mood of positive chubby spread within Japanese girls.
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