calpis: PROJECTION OF SMALL MILKY WAY

July 7th is Tanabata festival, a night where people enjoy a starry show of the Milky Way. But according to statistics, the chance of having a clear sky on July 7th in the urban areas of Japan is less than 20%, so most people aren't able to see the Milky Way on that date. So, CALPIS, a lactic acid drink created on the 7th of July, 94 years ago, wanted to increase awareness of the fact that July 7th is also the birth of CALPIS. Calpis Co. customized the regular 2 bottle gift box and attached a lens to the side. By placing a smartphone inside the box, people can project a small Milky Way inside their home. A simple gift box was renovated into a projector. Calpis give the gift box to 100 customers.Agency Dentsu,Tokyo