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Interactive
Durex: Explore
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To mark the launch of its new UK e-commerce site, Durex is releasing the first ever radio ad that can be seen as well as heard. The ad, created by Havas Worldwide London, harnesses cutting-edge dual screen technology to allow people to see characters and visuals on their mobile or tablet which reflect what can be heard in the radio ad. Consumers who download the Durex Explore app will be able to see an exclusive video that is synched with the airing of the groundbreaking spot, called “Behind Closed Doors”.
https://itunes.apple.com/us/app/durex-explore/id940016466?ls=1&mt=8
Creative designer: David Cardona Related |
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