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THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.: Donation Bottle


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Dentsu Japan have developed an entirely new donation campaign using newspaper.We have designed mineral water bottle packages using newspaper articles that report world issues. We have developed mineral water bottles through which selection, understanding and donation related to world issues are achieved. Using a "water drop" as a symbol of the "Donation Bottle" that brings benefit to people and society.
Credits Other credits

Media Planning Manager: Hidenori Ando

Strategic Planning Director: Jumpei Ikeuchi

Production Producer: Yuta Sato

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