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W.A Blind Association: Womens Day/Shazzam/Rugs
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Description
------------------------------------ To promote the Blind Foundations Annual appeal. The brief was to raise awareness of the cause without positioning the Blind as being helpless. Creative Commentary ------------------------------------ This was a challenging brief as production funds were incredibly limited. Talking directly to the sighted whilst 'tricking the blind viewers' was a simple yet powerfull way of making the point that they don't want sympathy, just support.
Account Service Gavin Bain/Sound Brad Habib. |
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